Advancement in technology has made it necessary for every business to have a social media presence. With the right social media strategy, your brand will have better exposure. Irrespective of what your business is offering, social media is a strategic marketing tool to strengthen your brand. People may think that having a social media strategy for your business is easy. But it is more difficult than you think. If you implement social media strategy the wrong way, it could become counterproductive. This is why every business needs to hire a social media management company. Social media agencies are professionals that help businesses to manage their social media platforms. With their expertise and skills, they can reach out to new customers and engage existing ones. They understand the power of creating sticky content that gets customers’ attention and entices them to take action. Here are 19 benefits of hiring experts to manage your brand’s social media presence..
The Benefits Of Hiring A Social Media Management Company For Startups
1. It Gives Your Brand Exposure
One of the reasons businesses are having social media presence is to expose their brand. However, when professionals manage your social media channels, your brand will be recognized in no time. They understand the best way to position your brand online. And make it a topic of discussion among influencers. Most social media agencies study trends and position your brand according to such trends. Since they are experts, they know exactly how to start your social media, the platforms to use, and the type of content to post. With this knowledge, they will always attract the right audience to your business. This will increase your brand awareness in the long run.
When your brand is exposed to more people, your product and services will sell better.
2. Helps To Drive Targeted Traffic To Your Business Website
Companies that render social media management services know how to drive targeted traffic to your website. Targeted traffic is a visitor who is likely to buy your product or services. About 60% of targeted traffic to business websites are likely to make a purchase. And those who couldn’t patronize your business the first time are likely to bookmark your website for future reference. This is a great opportunity that hiring a social media management company will present to you.
3. Helps You Understand Your Audience
Social media is an effective marketing tool because it enables brands to interact with their customer base. And you tend to understand your audience better when experts manage your social media brand. These experts can easily gain insights into your customer behavior by reading their statuses and tweets. This will enable them to know things like the products your customers are interested in, the websites they visit, their hobbies, and any other valuable information. With this information, you will be able to identify your customers’ pain points, improve sales conversion, and redefine your product strategy when necessary.
4. Hiring a Reputable Social Media Management Company Will Help To Build a Good Relationship With Your Audience
When you partner with a social media optimization company, you will have an active social media presence. This will help you build a good relationship with your audience. Engaging with your audience goes beyond giving them discount offer codes, new product announcements, and customer reviews.Most times, customers visit social media platforms to read educative, entertaining, and informative contents. But some businesses manage their social media platforms like a marketing machine. Outside product infomercial, they don’t have any other valuable thing to offer. But a social media management firm will help to engage with your audience in the most natural and authentic ways. They create educational and entertaining niche related contents to connect with your audience. This will help to transform your brand. The social media management services packages you get when you hire an agency are limitless. The firm will help your brand connect with industry leaders and influencers, provide compelling stories for reporters, and come up with interesting topics that experts can share with their following.
If this continues for a long time, your business will become more than just a brand. In fact, you will become part of a community. It doesn’t end there… You will have new leads which are likely to become followers, and ultimately customers. And if your services are as great as what your social media channels suggest, your customers will become dedicated brand promoters. This is one of the benefits of hiring a reputable company to manage your online presence.
5. Excellent Customer Service
When experts manage your presence online, they will be able to provide good customer service to your audience. They respond to every customer query within the shortest possible time. When customers complain online about any of your products or services, they respond almost immediately. This gives your online audience the impression that you are a customer-centric brand that cares about how your customers feel.
6. They Help To Complement Your PR Strategy
Social media agencies can help to perfect your press release strategy. Press Releases are important when you are launching a new product or your business is undergoing a major change. But most businesses aren’t distributing their press release the right way. They often spend huge amounts of money sending the Press Release out on PRweb. And sometimes, it may not be targeting the right audience or make the difference you want. However, if professionals are managing your social media, they will be able to present your PR to your audience better. In fact, they will do it in a more personal and conversational way. They will also be available to answer some of your customers’ queries immediately. This will make your press release message spread like wildfire…
7. Social Media Agency Brings More Sales
Hiring social media experts to manage your online presence will get you more sales. Most of your business customers are on social media and the right strategy will attract them to your brand. They understand the right way to influence your customers buying decisions. And this will bring in more sales in the long run.
8. Social Media Agencies Can Establish You As An Authority In Your Niche
Generally, social media gives you the opportunity to display your expertise. And when professionals manage your various channel, they can establish your brand as an authority in no time. They can establish your expertise by answering questions relating to your niche, giving helpful tips, and share regular information. This will not only establish your brand as an authority but also build trust and credibility. And when new leads are impressed with the tips and information you share, they are likely to visit your website and purchase your product.
9. Helps To Project Your Brand Value
A social media company has the skill to project and maintain the real value of your brand. They know the right way to promote the emotional, practical and other benefits of your business as well as the products and services you offer. So, a social media agency will always promote the positive image of your brand while maintaining its value. Also, they will create the right content that will enable your audience to discover your brand value easily, without appearing pushy.
10. Dealing With Competition
Hiring a social media management company will help you to be ahead of your competitors. They understand the best way to position your brand in a competitive environment online. A strong social media presence distinguish your brand online. It makes people see the professionalism in your brand as it will be visible to a wider audience. And a social media optimization company knows how to place your brand ahead of competitive brands. If not for any reason, this is why you should have social media experts in your team.
11. Social Media Management Companies Are Professionals
Social media management agencies are experts in handling social media for brands. They always have the most recent information when it comes to social media strategies. They know the best tools to manage your social media, the optimization strategies to use, how to reach a wider audience, how often changes occur across different platforms. Since social media management services providers under how social media work, they always stay on top of best practices. This will enable them to take advantage of opportunities for your brand and make it appear professional always. Also, bring social media professionals on board will enable your marketing team to focus on other areas.
12. They Are Dedicated
Dedication is an area where most startups get it wrong when it comes to social media. They always have great social media profile. But they aren’t consistent in creating content that will engage their audience. This could affect any brand’s online presence. However, social media management firms focus on making your brand visible online. They monitor your brand online, respond to every question, etc. When you have a team of dedicated social media managers, managing your brand online, things are a bit easier. They can easily manage any negative publicity that could tarnish your brand’s reputation.
13. Come Up With Creative Ideas
Creativity is one of the things a good social media management agency brings to the table. Creating professional, entertaining, educational, and witty contents for any brand requires creativity. And creativity is part of the social media management services package. Social media management agencies will introduce creative ideas that could have a great impact on your business. Ordinarily, you wouldn’t have been able to come up with such ideas if you were managing your social media in-house. Also, their creative ability enables them to identify new opportunities for your brand, proffer solution and increases the chance of your brand being in the right direction.
14. It Saves Money
It actually costs less to hire a social media management company. Integrating social media into the duties of your marketing team will only cost more in the long run. And you will end up achieving less. But when you bring a social media agency on board, you will benefit from the effort of the entire agency. Since they specialize in social media management, you will achieve more and spend less. They don’t only respond to your customer queries, but also select your channels, optimize your contents, and build your audience.
15. They Are Experienced In Your Niche
The experience most social media agencies have can help to grow your business. There are different software and tools available to manage and monitor your social media channels. But some of these tools are very complicated; it requires experience to use them. However, social media firms understand this software. They will be able to work with any tool that best fits your business goal. In other words, social media firms manage your social media channel in accordance with your business goals. Also, the social media agency you are hiring must have worked with other clients in your niche. This indicates that they know your competitors and understand how the industry works. With this knowledge, they can come up with a good strategy that will place your brand among others in the same niche.
16. Achieving Goals In Less Time
Social media agencies enable brands to achieve their goals in less time. They will help you promote your brand across different channels within a short time. When an agency is managing your social media, you and your team can focus on other areas of the business. With this, you can achieve your goals in less time. This will help to save your business time and money while achieving better results.
17. Protects Your Reputation Online
When you have a social media agency on board, they will always be for any negative publicity that will discredit your brand online. They understand that your social media channels represent your brand. And they know the right way to conduct themselves professionally. Hiring professional to manage your social media channel is a great strategy every startup should look into. They can easily mitigate and solve an issue within seconds. This would ordinarily have escalated if an inexperienced person is handling such channel. Most social media management firms always have a contingency plan in place to tackle any social media crises. The way a social media management company handles your online presence, can either help to solve an existing problem for your customer or make your brand more credible online.
18. They Help To Improve Productivity
Outsourcing your social media channels to an agency to handle will improve the productivity of your marketing effort. You can decide to be less involved in what the agency is doing. This will give them creative control over what they are doing. But you can request for an update with the monthly meeting. This approach will enable you to focus on other areas of your business and bring about improved productivity.
19. Reporting and Tracking Result
A social media management company can make your brand agile online. The agency will always provide reports on its activities and track results. From the report, you can ascertain their performance and identify areas that need improvement. Reports also enable social media agencies to measure the performance of their strategy. If it underperforms, they will come up with more creative ideas to make it perform better…
And the reports from your social media management professionals always take the following format;
- What strategy was executed for the month
- How did it perform compared to previous months
- What actions to be taken to make the strategy perform better the next month…
Generally, hiring a social media management agency can be very challenging. There are tons of them out there. And if you hire the wrong firm, it may be counterproductive. It is recommended that you consider the following factors when hiring a social media management firm; Determine your needs before hiring a social media professional. This will enable the agency you are hiring to have a focus. Pose the right question to the agency. This is important as it will give you an idea of the agency’s experience level. Do your homework about the agency. Since this agency will be creating witty and entertaining content for your audience, they should have the same type of contents on their website and platforms.
So, read blog posts on the agency’s website and check their social media channels. With this, you can decide if their strategy and tone align with what you are looking for. Lastly, ask for referrals. Before you hire any social media firm, ask for the contacts of some of the clients they have consulted for.
The right social media strategy can help you slay your competition. But you can’t get it right if you don’t have a team of experts to handle your channels. This is why you need to outsource your social media activities to a reputable agency. Some of these agencies’ social media management services cost nothing, compared to what your brand will benefit. The affordability and flexibility of hiring a social media agency make it a good strategy for startups to embrace. It is a good way to expose their brand to a wide audience and gain brand recognition.
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The ever-growing popularity on Facebook has made it one of the most reliable online platforms for business promotions. Posting content your fans love is proven way to attract new customers while at the same time increasing the overall audience engagement. Here are 15 proven strategies about how interactive posts for Facebook will help increase your brand’s Facebook page audience engagement overnight.
1. Get Influencers to Join Your Brand’s Facebook Page
There are many good social media influencers, and linking with the perfect ones will positively affect the audience engagement on your Brand’s page. With their large fan base, influencers can easily share interactive posts for Facebook that would help triple the number of page followers. It is, however, important to note that different influencers have different audiences. You should, therefore, pick the one that has an audience that matches your Brand’s specifications. Alternatively, you can tag them in your interactive Facebook posts so that they can share them with their fans. It all depends on your pre-discussed agreements. If you are lucky enough, you might convince them to join your Facebook group – which would be a big bonus for your brand. Learn more in this article.
Partner with influencers
2. Upload Viral Posts
Still stuck on how to liven up your Brand’s page? Try sharing viral posts on your brand’s pages. Finding or creating viral posts should not be that difficult, all you have to do is know what your target audience is talking about. For instance, you can try posting sharable unique and funny memes on your Facebook page. You can add interesting Facebook posts on the captions so that they can be easily traced back to your Brand once they go viral. You can also try other engaging content such as funny photos, quotes and much more! Keep in mind that even while seeking the ‘viral’ effect for your brand, you should make sure that your posts remain public friendly. Remember, business pages receive more scrutiny compared to personal profiles.
3. Make Creative Descriptions for your Brand’s posts
Mastering the art of creating unique descriptions for your Brand should help increase overall Audience Engagement on your Facebook page. Create a list of actionable ideas for your Facebook brand that will spark your fans’ attention and leave them in heated discussions. Your posts should be grammatically error-free, engaging, and most importantly accurate. Use interactive headlines that will draw your fans’ attention and entice them to be active on your page. If you are not very good at that, you might consider getting help in order to come up with new fresh ideas for your posts.
4. Post Exciting and Shareable Videos
Here’s an interesting fact and tip to create interactive posts for Facebook; over 8 billion videos get to be watched on Facebook daily! Why not give it a try? There are different types of Facebook posts and exciting videos have proven to have their way with fans. It doesn’t have to be that complex, a simple video will do the trick.
Some things your brand video can entail of include;
- A simple hello
- You and your team
- Your business behind the scenes
- Your brand’s fun side
- Tutorials on how to use the products you offer,
And much more!
All you need is to blend in a little creativity. Keep your videos short, catchy and most importantly – informative. Give your audience something to talk about by including a theme that relates to your business in your videos. You can also try the Live Facebook videos and interact with your fans at a more personal level.
5. Involve your Fans in your Business Decisions
Engaging your fans in your business decisions gives them the feeling that they are part of it. You can create interactive posts for Facebook that encourage your audience to voice their opinions. For instance, if you are introducing a new logo to your brand/business, you can share it with your fans and ask them of their opinion. Who knows, you might even end up with a better version from your fans’ suggestions.
6. How you Post on your Brand’s Page Matters
Do not upload any random picture that you come across. Remember, this is your business and quality matters. You might be surprised as to how bad Facebook posts can negatively impact the overall engagement of the audience on your Facebook page. Make sure that your images fit well within your Facebook pages to enhance top visibility and proper display. Facebook offers Ads Guide that provides image tips based on the purpose of your posts. For instance, an ideal picture should be in the range of 1200×628 pixels. If you are uploading pictures in the .png format, they should not exceed 1MB file size. Ideal interactive posts for Facebook with quality pictures are eye-catching and in most cases compel your audience to like, comment, or share your posts.
7. Know the Best Time to Post
The best time to post on your Facebook page varies depending on the industry you are in and its demographics. You have probably heard that the best time to post online is 12 PM, 3 PM, and 7 PM – mainly because it is the time most people are online. You should, however, note that posting during the busiest times of the day exposes you to a lot of competition. This is because most businesses fight to appear online at those times, making your posts easy to miss. You might consider experimenting by posting during non-peak hours to determine whether you can reach your fans. After all, your posts will still be available when the peak hours set in.
8. Posting Selfies
Selfies are no doubt the most popular posts on Facebook, and if done right, they could have a big impact on your overall audience engagement. Post selfies of you and your co-workers and see the reaction it will generate from your Facebook fans. With selfies, your audience realizes that they are working with real people – and not bots.
9. Share Random Interactive Posts for Facebook on your Page
Break the monotony of your posts once in a while by sharing whatever comes to your mind – and see how your fans respond to it. Such posts make some of the most awesome Facebook posts mainly because they are an easy way to start discussions. It is a great way to know what your fans are thinking about. Don’t worry if your thoughts don’t draw the expected attention, different posts attract different reactions.
10. Know How Often You Should Post
You can’t post once or twice in a week and still, expect the same results as your competitors who post daily. The more you post, the more likely that your fans will have something to talk about. Let your posts range in a variety such as videos, thoughts, selfies, funny posts, quotes and much more. Different people have different personalities – and a variety of posts should capture most of their attention.
11. Upload Posts with your Brand’s Logo and Colors – Branded Personalized Graphics
Branding your Facebook posts with your business logo and colors is a great way to ensure that your posts stand out. They make some of the most effective Facebook posts because they are also a great display of professionalism. You should stick with the same color for your brand so your audience can easily recognize your content while scrolling through the feeds. This also helps with creating a strong brand image and thus boosting brand awareness.
12. Maintain Consistency
Do not post content on Facebook and then disappear, especially if you are looking to promote your brand! Keep reminding your fans of your online presence by regularly appearing in their news feed. The only way you can be guaranteed of audience engagement on your Facebook pages is maintaining consistency. It is also the key to a successful online empire. Consistency not only maintains your brand name among your existing audience but also helps in attracting more traffic to our business.
13. Post Interactive Content
Your branded page should have interactive posts for Facebook that lead new fans back to your site. Avoid a string of links that lead potential followers back to administrators’ articles and websites. Instead, come up with your own interactive content that will satisfy your audience, while at the same time attracting new fans. You can try posting original and informative videos, latest industry polls, and trending topics – as long as they are all related to your business.
14. Create a Facebook Group – and Promote it
Create a Facebook group for your business and generate useful content such as customer support, general tips, and advice. The admin feature in Facebook groups ensures that you are able to offer value-added content in the context of your business. You can easily filter content that appears on your group by approving or discarding content from other members. While maintaining the context of the business, you are able to discard content that would have been otherwise inappropriate to your Facebook audience. You can hire a reliable social media manager to help you in content creation and coming up with ideas for your Facebook group. With their help, you can constantly increase your overall audience and improve their engagement on your Facebook page.
15. Spotlight your Fans and Customers
Create posts in which you spotlight your loyal fans and customers and reward them with the give-away prizes on your page. Customers who see their names featured in your Facebook page remain loyal to your business. You are also able to attract new customers and fans because they can be guaranteed of your credibility and trust.
If you are looking to increase your business recognition and boost sales, you might consider using interactive posts for Facebook. Research has revealed that the most engaging posts on Facebook contain viral photos and videos which attract abundant likes, comments, and shares. Being able to incorporate that into your posts is a proven way to increase your overall audience engagement. Whereas some people may advice you to buy ads or purchase likes and following, posting content that your fans love is the best way to boost your fans’ engagement. Interesting Facebook posts will automate the process and probably give your business more exposure. With its new features and technology, Facebook has become one of the most thriving marketing platforms – mainly because you can connect and engage with your preferred audience. With these 15 examples, you can be able to create content strategies that will boost your brand’s following and at the same time help you stay engaged with your loyal fans and customers.
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We know social media can be complicated, however, it does not have to be that way once you come out with a great yet inexpensive plan to manage it. Staying updated with the latest social media trends can be stressful especially when you already managing a business. Waking up to deal with a potentially declining Facebook reach is something we must be prepared for if we plan to reach for social media marketing success. In this article, you will learn how to promote your Facebook page without wasting your money on Facebook boosts. We will also talk about marketing tools, how to reach your audience, dealing with Facebook’s numbers, etc. So, stop struggling about finding new ways to turn Facebook audience engagement in your favor, and follow us in this journey of discovery.
What’s the Best Way to Overcome Declining Facebook Reach?
Very simple, first, do not sweat it; we must understand that the algorithm is constantly changing, the users using Facebook, or any other social media are changing as well. Their needs are changing. Simply, take a breath and find new ways to reach out more. You also must take in consideration that Facebook is now falling on a slow downward spiral, which according to SimilarWeb, has reached a shocking a 50% traffic stop in the last two years. I know, I know, it sounds a little frightening but do not worry, even if fans and followers are turning to other apps, you can still get the best out of your Facebook page.
The Facts About Facebook Audience Engagement
Yep, it’s hard to admit but Facebook’s organic search is declining day after day, which could potentially lead the business pages and websites to become a less personal place and more of a publicity one. According to Marketingland.com, there are over 10 million websites looking for a place to be featured on Facebook. In fact, most people would tell you that if you want to boost your Facebook page, you must just pay for ads. It makes sense, right? You pay for advertisement and you probably get some traffic, however, doing so does not always turn the way we want.
Essential Tips on How to Boost Your Facebook Audience Engagement
You must always stay up to date if you expect organic traffic to go your way. One of the best ways to do this is by creating a set of social media accounts which will expose your business and the products you want to sell. But, how do you do that? Well, it’s simple, keep everything updated and organized. Start by linking all your apps to your Facebook, Instagram, and Twitter, let your fans and followers know that you are always there.
Who is usually buying your products? What gender, demographics like your posts more? It is important to know this in order to boost our Facebook page. According to a recent article written by zephoria.com, most users on Facebook are 25-34 years old. This the common age demographic. You see? Now you have some homework to do. Check your followers and try to get a better idea of who they are, what do they like and how they relate to you and your business.
Stay professional but also, be personal
Is ok to share a little bit of you and what happens backstage. Most of us like to know that there is an actual face behind a brand we like. When you engage on a personal level you are for sure improving your Facebook Audience Engagement, you are being open and transparent, and customers find that appealing. I do not have to remind you that all the content you share should be of the best quality (pictures, videos…) Nobody likes blurry pics or pixelated videos.
Engage with your followers
What does Facebook audience engagement mean? Simple, sell it without them noticing you are selling it. Your fans/followers do not need to hear a super long sales pitch, they do not want a lecture.
- Inform rather than ordering what to do.
- Make people happy by sharing the things you like.
- Amuse them with HQ content.
- Promote things, people or causes you support.
For example, let’s say you do not know which product to feature next, or what color goes best with what- What do you do? You ask your fans! Another good way to connect with them is by asking questions, creating polls or surveys about your business, products or even yourself. People like to feel involved and of course, the feedback is much appreciated.
Mastering The News Feed On Facebook
How Facebook calculates what shows up on your news feed is not a mystery for some of us, however, it can become a pain for a lot of influencers, business people and sellers. Basically, what Facebook does is that they take the best content on your page and the fill the slots on your followers’ news feed with it. The better the content, the quicker and the longer this content will remain in your fans/followers’ Facebook feed and hence improving Facebook Audience Engagement. Do not expect your oldest post to make any appearances on the news feed though. Facebook gives priority to the content that has already been liked, clicked or visited by your friends or family members. Since there are still a lot of people on Facebook, the competition is intense which is why I recommend sharing nice, simple and creative content instead of sharing useless and complicated content.
The key to success is in the Facebook news feed optimization:
Let me share with you some tips on how to improve the way your (or your client’s) news feed looks.
- Always read Facebook’s announcements regarding changes on the news feed’s algorithm.
- Share good videos/pictures/comments.
- Post relatable content.
- If you are a seller, remind your customers to follow you on other social media.
- Like and comment things you are interested in.
- Clean your feed regularly, Facebook allows you to give feedback regarding the content you see.
Relying On Marketing Tools Helps With Organization
You can avoid cluster, miscommunication, and disorganization by using easy marketing tools. In the past, I found myself flustered with e-mails, comments on my social media channels and a ton of questions every day. However, now that I am using marketing tools, I get to post/send automatic answers and e-mails.
Believe me, they do make your life easier. Tools like Mailchimp will allow you to register for free until you have enough to pay for the subscription.
Hubspot is an all-in-one which includes Landing Pages, blogging, SEO and much more. Hootsuite is more into social media and will allow you to set times for posts, create pre-written responses, etc. There is a vast market of tools and apps you can use for your business; your choice must be connected to the size of your business, your long-term goals, number of followers. In conclusion, to be part of the market, one should have a strategy to reach the audience. To ensure your plan runs successfully, it is advisable that you use marketing tools.
Numbers Sometimes Are Irrelevant
Unless those thousands of people are buying or consuming what you try to offer, is just a number. According to CNN, over 83 million profiles out there are fake, which means you must stay alert and strategic in what you do. Instead of asking how many followers someone has, ask how much value does the content they share influences their audience?
Gary Vaynerchuk (www.garyvaynerchuk.com) explains that the number 1 platform, in terms of organic reach is Instagram. However, no matter which social media you use, you must understand the way your customers/followers can consume your product or service.
In a Nutshell
You have two ways to improve Facebook Audience Engagement. You can always pay for the ads and wait to see how things go or you can be hands on about it and promote organic traffic to your Facebook business page. However, no matter what your choice is you must reach people on Facebook, you must find a way to engage with them, no matter if you pay for ads or not. Even if Facebook is not the place for you and your content, we encourage you to use these tricks and tips.
- Share good content.
- Talk to your followers.
- Engage with questions, surveys…
- Do not go crazy about the numbers.
- Ads are not necessarily the answer.
- Post correctly.
We hope that this article helps you find and reach the audience you want. However, if this does not have an immediate result, be patient, consistency is the key. Good Luck! with boosting your Facebook Audience Engagement.
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Traffic is one means of measuring the success of a website or blog. If you have a new website that you want to drive traffic to, you have to use the right practices. You need to measure and analyze the ranking of your target keywords so you can have as many visitors as possible. Let’s go ahead and read about best practices for SEO keyword ranking.
The phrase SEO keyword ranking helps you measure the ranking of your targeted keyword on a search engine, in addition, to analyze the ups and downs in the ranking with the passage of time. This quintessential KPI shows how effectively your website is getting traffic and getting ranked on the search engine giant Google. The first 3 domains for a certain keyword get most of the traffic, which is a fact. So, you have to strive for the top position.
The ranking KPI helps you know the positive and negative effect of SEO campaigns, but you can’t use it to find out why. So, it’s of paramount importance that you monitor this KPI as well as other KPIs and SEO metrics in order to understand your keywords better.
Improving SEO Keyword Ranking
You can use a number of strategies for this purpose. Your first step should be to track the right keywords. Ideally, you may want to target long-tail keywords first. These less common keywords offer several advantages. For instance, they are less competitive and more targeted.
For higher ranking, it’s a good idea to make an organized list of your keywords. Also, you may not want to track all your efforts at once. For performance tracking, it’s better to have your keywords organized in the best way.
Lastly, it’s important that you use the keywords in your articles and blog posts. Meta keywords are of great importance but they are not enough for higher ranking. It’s also important that your content is interesting and valuable so that the readers would love to share it with others.
SEO Keyword Ranking Best Practices
As far as keyword ranking goes, it’s very important that you track your rankings on a regular basis. This will help you know and fix problems as soon as possible. If your ranking has been dropping for many weeks, it may indicate a problem with your backlinks. Your backlinks may have been removed or devalued. Given below are some more tips for keyword ranking:
- It’s better if your site is old with a lot of backlinks from authority websites. It’s also important that your site adheres to the best SEO practices. If you have no idea what it means, we suggest that you check out Google’s Webmaster Guidelines.
- If you want to rank for a keyword in short order, it’s better to have an inbuilt network where you could share your content, such as Facebook and Twitter.
- Before you choose a keyword, make sure you do your research. In the beginning, it’s better to choose long-tail keywords with low competition.
- Make sure you know your competition level. It will help you differentiate yourself.
- Make sure your keyword is in the first paragraph of your content as well as in the last one.
- It’s not a good idea to link to another post on your blog or website that has been losing its ranking.
Monitor your Ranking in Real-time
Make sure you use the Keyword Ranking KPI with other web metrics to get a better view of your performance. In other words, you should monitor your click-through rates, ROI and link-building metrics as well.
So, following these SEO keyword ranking best practices will help you improve the ranking of your website or blog on Google and other search engines.
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Having looked at Reporting on Facebook Reach, it is now time to get to have an in-depth look at Reach reporting, from a different angle – at the post level. The knowledge on the subject matter will help you have a comprehensive understanding of Facebook Post Reach.
Why is Facebook Post Reach reporting important?
Post Reach reporting can be useful in various ways including when:
You intend to take organic results into account during your paid post reporting
Post Reach reporting mostly comes in handy when your content includes an excellently performing paid post or campaign. This is because the system of the social media is highly likely to serve it greatly. Failure to take in organic results may make you fail to get the accurate picture of the performance of the data as well as the information.
Want to establish specific posts with high performance. It could be that you want to know about the top-performing posts to promote them afterward. You can use reach data to establish the performance of your posts.
What it Facebook Post Reach?
Let us start by shedding some light on organic reach metric reporting as well as paid reach metric reporting.
A paid reach count for your paid post takes into account the users that view the post in the form of a paid placement, for instance, if it appears labeled “Sponsored” in Facebook’s News Feed.
On the other hand, the organic reach count includes the number of users that see the post in the form of an organic placement. That is, those who see it minus the “Sponsored” label in Facebook’s News Feed.
Mostly, if a user sees the post in the News Feed as a paid placement( with the “Sponsored” label) and also without the name, the user will be included in both paid and organic reach counts but will be counted just once in the overall Facebook Post Reach Total. That’s why when the sum of organic reach count and paid reach count sometimes differ from Post Reach figure.
How to access data for Post-Level Reporting
To start with, it is essential to bear in mind that Facebook lacks a way of retrieving a post’s high- levels data. Nevertheless, you can go to the top part of your page and click on the tab labeled “Insights” to review the high-level data of your posts. If you use Business Manager to manage your page, you may be required to login into your account in the manager.
Once you have managed to access the Insights panel, scroll down to see high-level data. Alternatively, you can click on “Posts “to see the latest high-level info posts. In case you need more details, go back to the main panel of “Insights” and you’ll see “Export data” on the right side of the panel -click on it.
If you want to transfer Post Level data from the screen, click on Post data option to do so. Facebook offers you numerous options including date range adjustment and selection of particular items to modify the data you wish to export to your desired layout.
Post-Level Data and Ads Manager
It is worth noting that the results of the report that you get from the above approach are likely to differ from Ads Manager’s similar data. The differences could be attributed to the variations in the approximation models adopted by the two sources of data. The other reason could be as a result of your Facebook post appearing on other platforms such as Instagram as an ad material.
Post-Level data ought to exclusively show you the visibility results of your post on News Feed as well as on your Facebook page.
It’s imperative that you take note of the different tabs on the file that you’ve exported. You can also see that the options are not as many as at the page-level, but you can still find some data that can be of great help.
Paid results vs. Organic results vs. Total Results for Facebook Post Reach
As we saw earlier on, the Total Reach counts a person who has a post both as a paid placement and organically only once. Some paid placement’s and organic reach’s results will be ignored in such a case. As a result, the calculation of the precise post-level frequency might be technically impossible.
Nevertheless, the data can help us establish the number of people reached by the paid as well as the organic posts. The aggregate number of persons reached by the two types of posts is supposed to be the difference between the manual calculation value we get and the Total Post Reach number given by Facebook.
Impression reporting, similarly to reporting at page-level, is a bit easier as compared to post-level reporting. De-duplication and manual re-calculation aren’t needed in Facebook impression reporting since the platform puts Paid impressions in one category and the organic ones in another. The value of Total Impressions equals the value you get upon summing up the Organic Impressions and the Paid Impressions.
Fans and non-fan Post Reach reporting at post level
Another critical aspect of post-level data you can get concerning your Facebook Post Reach is the proportion of your page fans, and that of people who are not fans of your Facebook page in your total Post Reach data value at post-level.
To get this information, go to the file that you exported earlier, move toward the right side of the file and locate a metric labeled “Lifetime Post Reach by People Who Like Your Page.” This metric is a synonym of Lifetime Post Fan Reach.
The Total Reach minus the value of Lifetime Post Fan Reach equals your post’s non-fan reach.
This calculation can help you in establishing how your content is seen by your page’s fan versus people who aren’t your fans. You can rely on this information for your ad targeting.
In most cases, of the total number of people who see your organic post, the fans of your page are the majority. The situation, however, would be different if the post is shared a lot.
Back to you
Are there elements of Facebook Post-Level Reporting that trouble you? We can lend you a hand, let us know in the comment section below.
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