Having looked at Reporting on Facebook Reach, it is now time to get to have an in-depth look at Reach reporting, from a different angle – at the post level. The knowledge on the subject matter will help you have a comprehensive understanding of Facebook Post Reach.
Why is Facebook Post Reach reporting important?
Post Reach reporting can be useful in various ways including when:
You intend to take organic results into account during your paid post reporting
Post Reach reporting mostly comes in handy when your content includes an excellently performing paid post or campaign. This is because the system of the social media is highly likely to serve it greatly. Failure to take in organic results may make you fail to get the accurate picture of the performance of the data as well as the information.
Want to establish specific posts with high performance. It could be that you want to know about the top-performing posts to promote them afterward. You can use reach data to establish the performance of your posts.
What it Facebook Post Reach?
Let us start by shedding some light on organic reach metric reporting as well as paid reach metric reporting.
A paid reach count for your paid post takes into account the users that view the post in the form of a paid placement, for instance, if it appears labeled “Sponsored” in Facebook’s News Feed.
On the other hand, the organic reach count includes the number of users that see the post in the form of an organic placement. That is, those who see it minus the “Sponsored” label in Facebook’s News Feed.
Mostly, if a user sees the post in the News Feed as a paid placement( with the “Sponsored” label) and also without the name, the user will be included in both paid and organic reach counts but will be counted just once in the overall Facebook Post Reach Total. That’s why when the sum of organic reach count and paid reach count sometimes differ from Post Reach figure.
How to access data for Post-Level Reporting
To start with, it is essential to bear in mind that Facebook lacks a way of retrieving a post’s high- levels data. Nevertheless, you can go to the top part of your page and click on the tab labeled “Insights” to review the high-level data of your posts. If you use Business Manager to manage your page, you may be required to login into your account in the manager.
Once you have managed to access the Insights panel, scroll down to see high-level data. Alternatively, you can click on “Posts “to see the latest high-level info posts. In case you need more details, go back to the main panel of “Insights” and you’ll see “Export data” on the right side of the panel -click on it.
If you want to transfer Post Level data from the screen, click on Post data option to do so. Facebook offers you numerous options including date range adjustment and selection of particular items to modify the data you wish to export to your desired layout.
Post-Level Data and Ads Manager
It is worth noting that the results of the report that you get from the above approach are likely to differ from Ads Manager’s similar data. The differences could be attributed to the variations in the approximation models adopted by the two sources of data. The other reason could be as a result of your Facebook post appearing on other platforms such as Instagram as an ad material.
Post-Level data ought to exclusively show you the visibility results of your post on News Feed as well as on your Facebook page.
It’s imperative that you take note of the different tabs on the file that you’ve exported. You can also see that the options are not as many as at the page-level, but you can still find some data that can be of great help.
Paid results vs. Organic results vs. Total Results for Facebook Post Reach
As we saw earlier on, the Total Reach counts a person who has a post both as a paid placement and organically only once. Some paid placement’s and organic reach’s results will be ignored in such a case. As a result, the calculation of the precise post-level frequency might be technically impossible.
Nevertheless, the data can help us establish the number of people reached by the paid as well as the organic posts. The aggregate number of persons reached by the two types of posts is supposed to be the difference between the manual calculation value we get and the Total Post Reach number given by Facebook.
Impression reporting, similarly to reporting at page-level, is a bit easier as compared to post-level reporting. De-duplication and manual re-calculation aren’t needed in Facebook impression reporting since the platform puts Paid impressions in one category and the organic ones in another. The value of Total Impressions equals the value you get upon summing up the Organic Impressions and the Paid Impressions.
Fans and non-fan Post Reach reporting at post level
Another critical aspect of post-level data you can get concerning your Facebook Post Reach is the proportion of your page fans, and that of people who are not fans of your Facebook page in your total Post Reach data value at post-level.
To get this information, go to the file that you exported earlier, move toward the right side of the file and locate a metric labeled “Lifetime Post Reach by People Who Like Your Page.” This metric is a synonym of Lifetime Post Fan Reach.
The Total Reach minus the value of Lifetime Post Fan Reach equals your post’s non-fan reach.
This calculation can help you in establishing how your content is seen by your page’s fan versus people who aren’t your fans. You can rely on this information for your ad targeting.
In most cases, of the total number of people who see your organic post, the fans of your page are the majority. The situation, however, would be different if the post is shared a lot.
Back to you
Are there elements of Facebook Post-Level Reporting that trouble you? We can lend you a hand, let us know in the comment section below.
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Let’s assume you’re reading this article on your PC or mobile during your break or working hours. As you scroll down, I’ll remind you that average American spends over five years of his or her life consuming social media content. In half a decade you could stroll the Great Wall of China thrice or fly to the moon and back thirty-two times. Pretty shocking facts, right?
The truth is that we spend a reasonable amount of time scrolling social media pages, news stories, articles, status updates and stop when we come across an image that catches our attention.
In matters related to posting content on social media, as individuals or as a company, the identity and visual face of your brand is usually the first thing the audience see and the only thing they might remember. At a glimpse, it of importance to get your concept and images spot on!
The Potential In Facebook Advertising
As it stands Facebook advertising is a must do for all marketers. The sheer number of daily active users – 1 billion for those not in the know – makes the giant social platform a favorite for small businesses. Targeted Facebook ads reach a vast audience at only a fraction of conventional advertising costs. In spite of the possible reach, plenty of merchants shun Facebook ads owing to their intricacies, for instance, figuring the best dimensions for Facebook ads.
From targeting the ideal clientele to drawing up compelling ads to assessing the gains of the drive – the social platform created by Mark Zuckerberg in his dormitory makes it simple for companies of all sizes to flourish.
Why Employ Facebook Ads?
Despite the proliferation of numerous social networks, over the last few years, Facebook stands as the leading choice for marketers all over. Inbound marketers have unearthed great opportunities with Facebook, thereby making it the colossal platform stand out from the Pinterest’s, Twitter’s and Snapchat’s of today. Bearing numerous perks, it’s apparent why marketers demand monthly Facebook ad budgets north of $250,000.
Design The Ideal Facebook Ad By Understanding The Best Dimensions For Facebook Ad
This section will address the best Facebook news feed ad size and content sizes comprehensively.
You wish to run a video or carousel ad? What’s the ideal size for your thumbnail or Facebook ad image size respectively? How much text must you include?
Specifications are continuously changing. The recommendations in this article will aim to ensure that the videos and photos you place in your ads look compelling on Facebook.
1. Single Image Specs
Among the most functional ad types, single image ads, are handy when the marketer aims to seize attention using one image. These ads are usable with every purpose besides for video views. Single ad images are a fast means of advertising since the content creator works with one image.
Facebook grants for the creation of horizontal and vertical single image ads. One upside of using vertical ads is that the ads fill up more space more so on smartphones owing to their big screens.
Below is an illustration of a single image ad:
Approved design specs:
- Size: 1,200 x 628
- Ratio: 1.91 : 1
- Caption: 25 characters
- Text: 90 characters
- Link narration: 30 characters
To reap maximum benefits from exposure and distribution of your ad, Facebook prescribes using images bearing minimal to no superimposed text.
Two set of problems bear somewhat varying design specs for this kind of ad: app management and page promotion. Below are the disparities in their respective specs.
- Boost app management:
- Image ratio – 16:9
- Boost your page
- Image ratio: 8:3
- Size: 1,200 x 444 pixels
Supposing that you want to employ an image for a sideshow, canvas ad or carousel, Facebook urges using different dimensions than those outlined above.
2. Specs For Single Video Ads
Video ads remain an essential component for your marketing strategy as they draw considerable traffic to your page and website and Facebook makes it simple to create various kinds of videos.
Videos allow marketers to tell their story in a more engaging way. Also, it’s possible to run video ads for just about all objectives other than for product catalog advertising. Below is an illustration of a Facebook newsfeed ad size for a single video.
- Recommended video specs:
- Video format: MP4 and MOV files are perfect
- File size: a max of 2.3 GB
- Resolution: 720p at worst
- Length: a max of 120 minutes
- Aspect ratio: 16:9
- Thumbnail size: 1200 x 675 pixels
- Thumbnail ratio: correspond your video’s aspect ratio
- Caption length: max of 2,200 characters; text only
- Link description: 90 char
- Headline: 25 characters
- Text: 90 characters
3. Slideshow Ad Specs
The slideshow ads allows for the creation of looping video adverts featuring up to ten images and are available for almost all marketing objectives besides product catalog promotion.
- Image ratio: 2:3, 1:1, 16:9
- Image size: 1,280 x 720 pixels
- Video format: MP4 or MOV files
- Headline: 25 characters
- Text: 90 characters
- Description: 30 characters
Use images with similar dimensions. Supposing you happen to use images of varying sizes, your slideshow the slideshow will end up cropped in a square.
4. Canvas Ad Specs
The most recent ad type, Canvas is available solely on mobile and allows users to design compelling mobile ads with some things in mind:
- Grow your reach
- Get video views
- Grow brand awareness
- Boost your posts
- Increase site conversions
At a glimpse, when you spot it on your News Feed, it looks identical to other ad types. Below is an illustration of a canvas ad on a timeline.
When users click on the ad, it opens up thereby giving them an engaging tailored content – but with the choice to opt out of the time whenever they want.
Components of a Canvas ad
A variety of components make up a canvas ad, and they include:
- Photos (1:1, 16:9, 1,200 x 628 pixels)
- Ad unit
- Video (MP4 or MOV format, 1:1, 16:9)
- Tilt-to-pan images (.JPG, .PNG, 1,920 x 3240-5,400)
- Text block
You mustn’t use all components, and you can choose the one you wish to incorporate in your canvas.
5. Carousel Ad Specs
Carousel ads allow you to videos, slideshows and up to 10 photos in a single ad, each linked other pages – your audience can check your content on their gadgets.
Below is a good illustration of such an ad:
A carousel ad in action:
This ad type suits most of the marketing goals except for page promos, increasing attendance at events, fetching video views, boosting your posts and reaching out to people near your company.
- Image ratio: 1:1
- Image size: 1,080 x 1,080
- Narration: 20 characters
- Headline: 40 characters
- Text: 90 characters
Use images with the least amount of overlaid text (or preferably free of text) to reap maximum rewards from exposure and distribution.
- Aspect ratio: square (1:1)
- Format: MP4 or MOV
- Resolution: 720p minimum
- Size: 2.3GB max
- Facebook length: 2 hours
- Thumbnail image size and image ratio: 1,080 x 1,080 pixels, should match the video’s aspect ratio
Hope you found this guide helpful. Specs change from time to time, and we’ll be keen on keeping you posted on any changes.
Currently, the above remains the best dimensions for Facebook ads you can use to optimize your marketing strategy.
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Facebook is much more than just a powerful tool to promote your small business. It is a terrific way to have fun while you show the world who you are, what you do and what services you provide. You learn tons of new things when you enter the marketing world all of which greatly contributes to better business management skills, not to mention more sales. But promoting your small business on Facebook is no simple task. It is fun but not easy at all. Getting people to hit the ‘like’ or ‘share’ button is quite the challenge and unfortunately, your sales, product popularity and marketing efficiency depend on audience interaction. Here are 10 ridiculously powerful Facebook advertising strategies that will get you more followers, help you engage better with your target audience and in the end result in more sales.
1. Creating A Business Page Is The Best Thing You Can Do
Most small businesses make a huge mistake by promoting their services on personal Facebook accounts or by creating an account instead of a business page. Sure, it is much easier to get followers or ‘friends’ in the beginning but in the end, you are restricted to only 3000 clients and you miss out on a lot of effective marketing tools. One of the best Facebook advertising strategies that you can possibly try is to create yourself a business page. It will be hard to get likes at first but once your fan base starts to grow you will enjoy countless of benefits such as a professional business appearance, easier marketing tools, and clients can view your products and services much easier or start following your page with the click of a button.
2. Get A Design App And Start Creating Your Own Promotional Content
This is one of the best Facebook marketing strategies but designing your own content will take some time to master. Graphic designers are fantastic but no small business can afford a permanent designer. Invest in a good design app so you can create better-looking adverts and capture the attention of your audience easier. Here are a few mobile apps that will definitely make a huge difference in your promotional content;
– PicsArt Photo Studio
– Adobe Capture cc
– Autodesk Graphic
– Autodesk Sketchbook
These mobile apps are fantastic for creating adverts on the go because many of these apps enable you to edit images, create your own graphics, add text to photos and much more.
3. Learn To Take Great Photographs
Facebook is a visual platform. The public want to see visually appealing content. If your product photographs look bad you can bet that no one will be interested in your business. Learning to take better photographs of products or any business related items will enable you to create much more captivating and realistic content for your page and you don’t even need a fancy camera to do this. Your smartphone camera and a bit of photographic skill is all you need for all of your business photographs.
4. Boost Your Organic Reach As Much As Possible
This is one of the hardest Facebook marketing strategies to perfect but also one of the most important skills you can develop because you will be saving a lot of money on online marketing. Boosting your organic reach involves getting as much results for Facebook ads, posts and shares that wasn’t paid for via Facebook filters or boosters as possible. Anyone can pay Facebook to boost an ad but very few people have the skill to get people to react to a promotion without paying for it. There are plenty of different strategies that you can try to boost your organic feed.
5. Consistent Account Activity Is Vital
Facebook is flooded with new information each and every minute. The ad you placed last week is long forgotten. You need to add new and fresh content to your business page frequently. Content doesn’t just have to be adverts. It could be interesting and relative articles, relative news or simple quotes just to remind the public of your business.
6. Do Keyword Research And Include These Keywords Wherever You Can
Keywords are the words that people are most likely to enter into a search engine when they are looking for a certain product or service. It is important to learn what these keywords are for your business and to start using them on all of your adverts and especially for your business page information.
7. Focus On Branding
Try to include your logo or business name everywhere! Include your business logo on all pictures you share and all of the advertisements you create. Use your company name in hashtag form on all of your posts so everyone can easily navigate back to all the information you have ever shared.
8. Create And Promote Offers, Deals Or Competitions
Competitions, offers, sales or deals are always great to get people to pay more attention to your business and to perhaps share your posts.
9. Engage With Your Audience
The hardest part about creating a good and rewarding Facebook advertising model is not to get likes or post reaction. It is to keep your audience’s attention. People get bored really fast. They want to see something new each and every time they view your site and they want to know that they are more than just a business deal. Engage with your audience as much as possible.
Successful Facebook marketing doesn’t happen over-night and developing a good facebook advertising strategy.
It is done on trial and error base. You try a certain strategy, monitor the success of the strategy as well as the result you get and you keep doing what works or look for a different approach when something doesn’t work. Facebook marketing is fun and challenging and one of the best ways to market your business. When you try these ten strategies you will definitely get good and positive results for both sales and business popularity.