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FB ADS FAQ

[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=”2x” padding_bottom_multiplier=”5x”][vc_column][movedo_title heading_tag=”h4″ heading=”h4″ increase_heading=”140″]know a bit more[/movedo_title][movedo_title heading_tag=”h2″ heading=”h2″ increase_heading=”160″ margin_bottom=”60px”]Frequently Asked Questions[/movedo_title][vc_tta_tour active_section=”1″ heading=”leader-text”][vc_tta_section title=”Sign Up Process Timeline” tab_id=”1520839376666-57fe11f2-1928d285-eae9″][vc_column_text text_style=”leader-text”]As soon as your account manager sends you the onboarding process email. It takes typically 1-2 business days to get your ads started which includes emailing you the ad copies.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Cancellation Policy” tab_id=”1525312869155-fb3a40ec-d57d”][vc_column_text text_style=”leader-text”]You can cancel your services with us by providing us 24-hour notice before your next renewal date.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Ad Auction” tab_id=”1520839409899-b4a43581-e145d285-eae9″][vc_column_text text_style=”leader-text”]For each ad impression, Facebook’s ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. All Facebook ads compete against each other in this process, and the ads that the system determines are most likely to be successful will be shown to audience group.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Impressions” tab_id=”1516306601803-c4297e66-d3e04fe4-904cd285-eae9″][vc_column_text text_style=”leader-text”]An impression means that content was delivered to prospect’s feed. A viewer doesn’t have to engage with the ad in order for it to count as an impression. Also, one person could have multiple impressions for a single piece of content.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Reach” tab_id=”1516306601882-4ab3db47-f7824fe4-904cd285-eae9″][vc_column_text text_style=”leader-text”]Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that’s not all. There are different kinds of reach: post, page, organic, viral and paid.[/vc_column_text][/vc_tta_section][vc_tta_section title=”CTR (Click Through Rate)” tab_id=”1516306621233-3e7f4cb6-39294fe4-904cd285-eae9″][vc_column_text text_style=”leader-text”]Click Through Rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same time period.[/vc_column_text][/vc_tta_section][vc_tta_section title=”CPC (Cost Per Click)” tab_id=”1516306629520-e8d207cd-51494fe4-904cd285-eae9″][vc_column_text text_style=”leader-text”]Cost Per Click. If your ads are bid on a CPC basis, you will be charged when users click on your ads and visit your website.[/vc_column_text][/vc_tta_section][vc_tta_section title=”CPM (Cost Per Thousand Impressions)” tab_id=”1520838836026-3c146546-c63ad285-eae9″][vc_column_text text_style=”leader-text”]Cost Per Thousand Impressions. If your ads are bid on a CPM basis, you will be charged when users view your ads, regardless of whether or not they click on them.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Frequency” tab_id=”1520839123153-bb342486-3dead285-eae9″][vc_column_text text_style=”leader-text”]Frequency tells you how many times each person saw your ads or Sponsored Stories, on average.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Look Alike Audience” tab_id=”1520839140131-00d930cb-70f9d285-eae9″][vc_column_text text_style=”leader-text”]A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Custom Audiences” tab_id=”1520839217221-acfc5de3-b2fad285-eae9″][vc_column_text text_style=”leader-text”]Using email addresses, phone numbers or Facebook user IDs to make the match, you can find the exact people you want to talk to, in custom audiences that are defined by what you already know.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Audience Network” tab_id=”1520839294863-9abd1e31-c6d1d285-eae9″][vc_column_text text_style=”leader-text”]

Audience Network is a network of publisher-owned apps and sites where you can show your ads.

People spend a lot of their time on Facebook and Instagram. But they are also spending time on other apps and sites. Audience Network helps advertisers reach more of the people they care about in the other places where they’re spending their time.

In a Facebook ad campaign study, conversion rates were 8x higher among people who saw ads across Facebook, Instagram and Audience Network than people who only saw the ads on Facebook.

Audience Network ads use the same targeting, auction, delivery and measurement systems as Facebook ads

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Retargeting” tab_id=”1520839163188-2f4939db-8986d285-eae9″][vc_column_text text_style=”leader-text”]

Facebook retargeting allows you to serve ads on Facebook to people who have visited your web site. This is made possible through the use of Facebook’s API.
With Perfect Audience Facebook retargeting, a business adds our site tracking tag to their website code. This tag is completely invisible to visitors and places a unique “cookie” in their browser that lets the user be anonymously identified as having visited your website. The users cookied in this way makeup what we call a Retargeting Audience.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Clicks” tab_id=”1520839175454-b7d9499b-b585d285-eae9″][vc_column_text text_style=”leader-text”]Clicks are counted each time a user clicks through your ad to your landing page. If you’re advertising a Facebook Page or Event, a click is also counted when a user “likes” your Page or Place or RSVPs to your Event within the ad.[/vc_column_text][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row bg_type=”color” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”none” bg_color=”#f7f7f7″][vc_column animation_delay=”1000″ css=”.vc_custom_1518338196247{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][movedo_empty_space height_multiplier=”6x”][/vc_column][/vc_row]