We know social media can be complicated, however, it does not have to be that way once you come out with a great yet inexpensive plan to manage it. Staying updated with the latest social media trends can be stressful especially when you already managing a business. Waking up to deal with a potentially declining Facebook reach is something we must be prepared for if we plan to reach for social media marketing success. In this article, you will learn how to promote your Facebook page without wasting your money on Facebook boosts. We will also talk about marketing tools, how to reach your audience, dealing with Facebook’s numbers, etc. So, stop struggling about finding new ways to turn Facebook audience engagement in your favor, and follow us in this journey of discovery.
What’s the Best Way to Overcome Declining Facebook Reach?
Very simple, first, do not sweat it; we must understand that the algorithm is constantly changing, the users using Facebook, or any other social media are changing as well. Their needs are changing. Simply, take a breath and find new ways to reach out more. You also must take in consideration that Facebook is now falling on a slow downward spiral, which according to SimilarWeb, has reached a shocking a 50% traffic stop in the last two years. I know, I know, it sounds a little frightening but do not worry, even if fans and followers are turning to other apps, you can still get the best out of your Facebook page.
The Facts About Facebook Audience Engagement
Yep, it’s hard to admit but Facebook’s organic search is declining day after day, which could potentially lead the business pages and websites to become a less personal place and more of a publicity one. According to Marketingland.com, there are over 10 million websites looking for a place to be featured on Facebook. In fact, most people would tell you that if you want to boost your Facebook page, you must just pay for ads. It makes sense, right? You pay for advertisement and you probably get some traffic, however, doing so does not always turn the way we want.
Essential Tips on How to Boost Your Facebook Audience Engagement
You must always stay up to date if you expect organic traffic to go your way. One of the best ways to do this is by creating a set of social media accounts which will expose your business and the products you want to sell. But, how do you do that? Well, it’s simple, keep everything updated and organized. Start by linking all your apps to your Facebook, Instagram, and Twitter, let your fans and followers know that you are always there.
Know your clients
Who is usually buying your products? What gender, demographics like your posts more? It is important to know this in order to boost our Facebook page. According to a recent article written by zephoria.com, most users on Facebook are 25-34 years old. This the common age demographic. You see? Now you have some homework to do. Check your followers and try to get a better idea of who they are, what do they like and how they relate to you and your business.
Stay professional but also, be personal
Is ok to share a little bit of you and what happens backstage. Most of us like to know that there is an actual face behind a brand we like. When you engage on a personal level you are for sure improving your Facebook Audience Engagement, you are being open and transparent, and customers find that appealing. I do not have to remind you that all the content you share should be of the best quality (pictures, videos…) Nobody likes blurry pics or pixelated videos.
Engage with your followers
What does Facebook audience engagement mean? Simple, sell it without them noticing you are selling it. Your fans/followers do not need to hear a super long sales pitch, they do not want a lecture.
- Inform rather than ordering what to do.
- Make people happy by sharing the things you like.
- Amuse them with HQ content.
- Promote things, people or causes you support.
For example, let’s say you do not know which product to feature next, or what color goes best with what- What do you do? You ask your fans! Another good way to connect with them is by asking questions, creating polls or surveys about your business, products or even yourself. People like to feel involved and of course, the feedback is much appreciated.
Mastering The News Feed On Facebook
How Facebook calculates what shows up on your news feed is not a mystery for some of us, however, it can become a pain for a lot of influencers, business people and sellers. Basically, what Facebook does is that they take the best content on your page and the fill the slots on your followers’ news feed with it. The better the content, the quicker and the longer this content will remain in your fans/followers’ Facebook feed and hence improving Facebook Audience Engagement. Do not expect your oldest post to make any appearances on the news feed though. Facebook gives priority to the content that has already been liked, clicked or visited by your friends or family members. Since there are still a lot of people on Facebook, the competition is intense which is why I recommend sharing nice, simple and creative content instead of sharing useless and complicated content.
The key to success is in the Facebook news feed optimization:
Let me share with you some tips on how to improve the way your (or your client’s) news feed looks.
- Always read Facebook’s announcements regarding changes on the news feed’s algorithm.
- Share good videos/pictures/comments.
- Post relatable content.
- If you are a seller, remind your customers to follow you on other social media.
- Like and comment things you are interested in.
- Clean your feed regularly, Facebook allows you to give feedback regarding the content you see.
Relying On Marketing Tools Helps With Organization
You can avoid cluster, miscommunication, and disorganization by using easy marketing tools. In the past, I found myself flustered with e-mails, comments on my social media channels and a ton of questions every day. However, now that I am using marketing tools, I get to post/send automatic answers and e-mails.
Believe me, they do make your life easier. Tools like Mailchimp will allow you to register for free until you have enough to pay for the subscription.
Hubspot is an all-in-one which includes Landing Pages, blogging, SEO and much more. Hootsuite is more into social media and will allow you to set times for posts, create pre-written responses, etc. There is a vast market of tools and apps you can use for your business; your choice must be connected to the size of your business, your long-term goals, number of followers. In conclusion, to be part of the market, one should have a strategy to reach the audience. To ensure your plan runs successfully, it is advisable that you use marketing tools.
Numbers Sometimes Are Irrelevant
Unless those thousands of people are buying or consuming what you try to offer, is just a number. According to CNN, over 83 million profiles out there are fake, which means you must stay alert and strategic in what you do. Instead of asking how many followers someone has, ask how much value does the content they share influences their audience?
Gary Vaynerchuk (www.garyvaynerchuk.com) explains that the number 1 platform, in terms of organic reach is Instagram. However, no matter which social media you use, you must understand the way your customers/followers can consume your product or service.
In a Nutshell
You have two ways to improve Facebook Audience Engagement. You can always pay for the ads and wait to see how things go or you can be hands on about it and promote organic traffic to your Facebook business page. However, no matter what your choice is you must reach people on Facebook, you must find a way to engage with them, no matter if you pay for ads or not. Even if Facebook is not the place for you and your content, we encourage you to use these tricks and tips.
- Share good content.
- Talk to your followers.
- Engage with questions, surveys…
- Do not go crazy about the numbers.
- Ads are not necessarily the answer.
- Post correctly.
We hope that this article helps you find and reach the audience you want. However, if this does not have an immediate result, be patient, consistency is the key. Good Luck! with boosting your Facebook Audience Engagement.
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